OCS Return on Investment (ROI)
We had a great session this week at the Melbourne OCS users group covering a wide range of areas and components of ROI. I thought that I would put down some of the ideas the group had and how best to justify UC to an organisation.
Travel
Travel seems to always be mentioned whenever an ROI is done on communications. The discussions were based mostly around the fact that travel is an easy value to quantify and provides a hard ROI.
Pros;
- Easy to quantify
- Provides a hard ROI
Cons;
- Been used by many people before
- Not always believed
- Travel is required in many organisations so you wont eliminate it all together
- Travel in many cases only accounts for a samll % of the company total spend
Conferencing
Conferencing has been a major player since the advent of the conference bridge in R2. It has been the sole basis to an OCS implementaiton in quite a few customer implementations. Many organisations are using hosted conference services provided by many carriers and third party vendors. Such conferencing solutions are in some cases hard to use and in most cases very costly.
The group talked about all of the new features within OCS and how it would be easy to come up with an ROI based on conferencing costs. For organisations who currently use a third paty service the savings are instant. For organisations new to conferencing, this will give you the power to collaborate and communicate with your peers in real-time.
Presence / IM
Presence for me would be the biggest cost saving. While it is much harder to justify and to proove upfront in an ROI model it definately is worth spending time on.
The world without presence as many people are familar with today is a world where communicating with people is done in a scenario similar to that below. This is an example presented on the night by Dean from C2C;
“Mike works in the customer service team and needs to get a hold of an engineer to assist a customer with an issue they are experiencing. In this case he attempts to call Edmund who Mike regularly uses to help him out with technical issues. When Mike calls edmund it goes to voicemail so he leaves a message. He then tries Edmund on his mobile and this also goes to voicemail so he leaves another message. Mike needs an answer urgently so he also tries sending Edmund an e-mail. This process has taken some 15 minutes to complete and Mike still has no response. Edmund then checks his voiemails / e-mail when he is next available (5-8 minutes) and then responds to Mike.”
In a world with presence….
“Mike looks up the engineering department and sees that Edmund is in a meeting but Justin is available. While Mike hasent really used Justin in the past he is in the same team so he tries him anyway. Mike gets his resultive answer in a matter of minutes and the customer is happy!”
While the above is obviously taken from a “test scenario” the fact remains that with presence the entire process is streamlined. Some rough calculations done on the night would see an average user saving between 15-20 minutes a day with presence (4 minutes per attempt to communicate X 4-5 times a day = 15-20 minutes). This on average would save the company almost 5 working days per employee per year! To take this further you could even account for time gained by the engineer by not having to listen and respond to the messages.
Live Meeting
Live meeting for some organisations has enabled ROI to be done on areas of the business like training new employees and even delivering communications and messages to partners and customers. A typical large enterprise will have an on-boarding process which will involve an introduction to the companies systems and processes. Training can either be offered live of through pre-recorded sessions posted on the company intranet.
Schools are using Live Meeting to deliver a virtual class-room experience betwwen schools within the state, country and even overseas!
In Summary
To summarise there were lots of other discussions had and topics covered and the ones mentioned above were the main areas for ROI. There was a great presentation done by Dean Howarth from C2C. I will see if i can grab it off him and post it as there was some great slides on surveying the workforce and how to best approach an ROI for OCS and UC in general.
For those people who attended I thankyou for your input and contrabution to the session. For those of you who didn’t I hope you are able to make it next time!
Links
Here are some useful links and resources that you can use in building an ROI. Thanks to the group for these links.
http://www.docstoc.com/docs/518942/Unified-Communications
http://whitepapers.theregister.co.uk/paper/view/405/0803-uc-primer.pdf
ROI Calculator – Coming Soon
C2C Presentation – Coming Soon
As always…another poll.

